“Good morning Johnny!” I greet my stall neighbor in a friendly manner on that sunny morning in Macroom. We end up talking a bit about how the markets are going. The market is abuzz with the regulars. Coming for some groceries and staying for some lunch. It’s not a busy market anymore but used to be and still is one of the oldest around County Cork
Of the farmer’s markets we do, our favorite became Skibereen. With such a good crowd and food producers. It is one of the most lively markets we can find in Ireland. From fresh bread, to fresh coffee, to organic vegetables, this market has it all. Then there’s the brick a brack, the book seller, the artist and even the poet. All of them sell here.
But the truth is, these markets, once the soul of the communities they integrate, are dying. They are dying because of the convenience of getting everything in a centralized mass produced style. This convenience became the norm to the point that nowadays we even avoid any human contact when we are shopping. We end up giving money to a machine while scanning all the products we bought on the convenient global supermarket. We end up paying way more for what we want to buy, to have it marketed to us in a nice presentable plastic bag, in a specific number of units.
What if I want one onion? No! I have to buy six, wrapped in plastic. I want a soup? I can get it in the cold section in a nice plastic container. Oats? Cereals? Only from this or that specific brand and in their formatted container. And what about bread? Well! Some supermarkets noticed that people want fresh bread so they invest in having bakeries where before was only a wall of cutely, plastic wrapped bread.
Then comes the time to pay. And we go (as mentioned above) into a long queue for the “quick” check out, avoiding interaction with even the cashier that passes what you want to buy through a scanner. Sometimes, nowadays even the cashiers are waiting for costumers while the quick or self checkout queue grows…
In truth, we just become more and more alienated, we don’t interact with anyone in this artificially lit environment only created to make you want to buy something more from the next big promotion.
But think about it? How do you think a supermarket can sell such cheap fruit and vegetables? At what expense are these vegetables that cheap? How can they do it?
I will leave it to you to discover that information for yourself, but there is a reason you don’t find your local farmers produce in any big chain supermarket.
But why are we writing about this? We are writing about this because we strongly support local markets and local producers. We strongly believe these markets to be the heart and soul of the community and that they are particularly important in making us engage socially with each other.
We strongly believe that what is important is to buy from your local producers. And not only this, from your local shoe shops and clothes shops. It’s shocking to see in so many small shops around Cork how the main costumers are regulars from years past and the younger generations progressively skip the act of shopping from local shops.
In our view this is a symptom of a growing problem. A problem that creates an alienation between trader and buyer. Where there’s increasingly no connection between the person you buy from and the product you buy. The person is removed and only the product is important. This is epitome of what is called fast shopping.
It is easier to go into a big brand shop with 3 or 4 floors of clothes and buy there your clothes and then… Then wait in a long queue for one of the 15 cashiers to be available for you to pay. There’s no smiles no interest in talking with the cashier that’s not important only the thing you want.
This alienation and dehumanization of the process of buying products is even more blatant online. Everything is meant to be easy! To make your money quickly spread to a number of online shops in exchange of goods, be it physical or digital! The quicker the whole process the better and nothing else matters. It does not matter who made the product, how it was made and even if it’s a fair price for it.
All that matters is getting the product, pay for it and wait for it in the mail.
This fast process of shopping creates a constant alienation between the costumer and the seller. There’s no kind of social interaction and is pure a simple extreme consumerism. The product is nothing more than that, a thing. Though, in reality, each of these things we buy, have a whole timeline of events that lead to it being in your mailbox waiting for you to get it. And all these events where caused by other humans.
Therefore when you shop, you have chance to ensure that all those events have a positive impact in the world that surrounds you.
But what happens at your local crafts market you say? For starters you get to know the person you are buying from. Be it a local artist or artisan that will explain to you every single process to make something.
Is it cheaper than getting it online? Probably not, and that is because these products you are buying are locally made. Not made in a country on the other side of the world where people are exploited, work long hours surrounded by chemicals and can even die to get the clothes, shoes, hats or even that pet rock you gave your aunt as a joke on her 46th birthday. done for you.
And what if you don’t want to interact with people? Fair enough! That is your choice! Though your choice will always means that your local shopkeeper and your local farmer, shoemaker, artisan will be left at a disadvantage in front of these gigantic corporations designed only to make you spend more money.
So what does this all means for Cork Crafts?
Essentially, we have been told time and time again how important an online shop is. How selling online is the future. How we can’t have a business if we’re not online.
But we disagree.
The most important part of a business is to interact with the costumer. Is to create an experience for every sale. A backpack can just be a backpack. Or… it can be a backpack handmade in Portugal with cork that is a sustainable product.
A necklace can just be a pretty necklace. Or… it can be a handmade necklace painstakingly put together by experienced independent artisans that live off those same necklaces.
It is true though, that this could all be explained in this nice website, explaining the whole process of it. But for us it is more important to explain to everyone how the products are made to have an actual conversation about the item you are about to buy (or not). To even talk about the weather, the sustainable world, geopolitics or even just some random gossip!
With all of this said we admit that we are against buying online. We believe in buying local from your local traders anywhere you can find them. We believe in making time to get to know what you are getting and not just impulse buy our products.
We also understand that we have a number of friends all over Ireland now and it is not fair for us to demand from them to travel to County Cork to buy our products. Therefore we are working on getting the online shop ready. Despite the fact it really is not our business objective.
Looking forward. For 2019 we will start looking into stocking local shops with our cork goods, so we can make sure our friends all over Ireland can have access to our goods.
With this said, if you know of any shop around Ireland that may be interested in stocking our products, let us know either by private message or by commenting below.
Lastly, if you read this until the end! Thank you! We really appreciate it.
See you soon at your local market! #shoplocal